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Marketing & content

Content Generation AI Agent

AI content agent: produces texts, posts and descriptions in a single brand voice, fact-checks against sources and hands the editor a draft for final review. Removes the draft routine, doesn't invent numbers.

“We need a lot of texts, fast” is a typical request that breaks naive solutions. A model can generate a smooth text; the problem is it drifts from the brand voice and calmly invents facts. The content generation AI agent is built as a governed process: brief, draft by the guideline, fact-checking and a human on final control.

What it does

It takes a writing task, gathers context from your sources and drafts the text for the format — a post, a product description, an email, a news item — in a single brand tone of voice. A separate step reconciles facts against the source and flags whatever isn’t confirmed. The ready version is laid out into fields and goes to the editor for edits. The human doesn’t write from scratch or proofread raw material — they work from a draft with verified numbers and a held style.

Where the line is

The text goes out under the brand’s name, so final control isn’t an option but part of the agent’s contract. We don’t take the editor out of the chain: the model prepares and checks, the human decides on publication. The agent doesn’t smooth over unconfirmed facts — it surfaces them for review; showing the gap is more honest than a confident fabrication.

Under the hood it’s the same engineering as in process automation: observability at each step, cost control by tokens, an explicit human-handoff point. When the task is broader than one text and assembles a whole stream of material, generation becomes part of a multi-agent system, where roles and contracts between agents are set in advance.

How the chain works

  1. 01
    Brief and context gathering · light model

    Pulls the topic, format, audience and key points from the task, fetches the product or facts from your sources.

  2. 02
    Draft in the brand voice · strong model

    Writes the text for the format and the brand tone of voice — by your guideline and examples, not by some internet average.

  3. 03
    Fact-checking · rule + model

    Checks numbers, names and claims against the source. Whatever isn't confirmed is flagged, not left to chance.

  4. 04
    Assembly and editor handoff · deterministic code

    Lays it out into fields (title, lead, body, meta), runs the stop-word list and hands it to a human for the final edit.

Integrations

OpenAI Anthropic Telegram

+ any external API

Cost calculator

200
3
Tokens, ₽/mo
Development, ₽
Support, ₽/mo

Estimate at a blended per-token rate (input+output). Exact cost depends on context length, number of calls and the share of manual review — we scope it to your process.

related cases

faq

Straight answers

Does the agent replace a copywriter and an editor?
No. It removes the draft routine — gathering facts, holding a single tone, preparing a version for the format. Final control, editing for meaning and publication stay with the human. The editor works from a ready draft, not a blank page.
Where does the agent get facts and why doesn't it invent them?
From your sources: product records, the knowledge base, the brief, approved materials. A separate checking step reconciles numbers and names against the source and flags what isn't confirmed. The model doesn't 'recall' a fact from memory — it cites the data you gave it.
How does the agent keep a single brand voice?
By your tone-of-voice guideline and a set of reference examples: what's allowed, what isn't, which words are banned, what length and structure. This isn't creativity for its own sake but a reproducible style that doesn't drift from text to text.
Where does it actually pay off?
Where content is high-volume and uniform in structure: product descriptions, records, scheduled posts, newsletters, templated news. On unique long-reads the gain is smaller — the bulk of the work is still the human's there, and that's fine.

Next step

Let's design an AI-native automation layer for your operations.

DBCV