product
Bafsy — promo-campaign launch platform
An end-to-end promo-campaign launch platform: any mechanic, any scale. Receipt- and code-based promos, contests and gamification — on 14 ready solutions and the PromoKit engine. A product of OOO Bafsy, engineered by Carbonfay.
Bafsy is a platform on which brands launch promo campaigns of any mechanic and scale, end to end. Receipt- and code-based promos, contests, gamification, mailings and analytics are assembled from ready solutions — without building each campaign from scratch. Under the hood: the modular PromoKit engine and a visual builder.
What the platform is made of
Bafsy stands on four pillars: 14 ready solutions for different channels and mechanics, the PromoKit engine, a visual builder, and a team that takes the project to launch. Only the needed modules are switched on — no bundled bloat, no paying for what you don’t use.
Why it’s proven
8 years in business, 900+ launched promo sites, 249+ clients and 220+ campaigns with complex mechanics. Launch time cut by 60%; every project passes a 63-point quality checklist. The platform is certified to ISO 9001:2015, listed in the Russian Software registry (ARPP), and built on patented technology.
Who builds it
Bafsy is a product of OOO Bafsy, designed and developed by the Carbonfay team as infrastructure: not a one-off campaign, but a platform on which campaigns are launched by the hundreds. The same engineering approach drives our AI systems development and business-process automation.
capabilities
Receipt promos with FNS validation
Participant registration, receipt upload, real-time purchase validation via the tax service (ФНС), a participant dashboard and prize fulfillment.
Code-based promos
Promos on unique codes under the pack: registration, code entry, instant-win or accumulative flow, and anti-fraud with per-IP and per-account limits.
Contests
Photo and video contests with voting and moderation — for engaging image campaigns.
Gamification
Game motivation mechanics: wheel of fortune, quizzes, arcades. The game layer lifts engagement and audience retention.
Chatbots and launch channels
Promo in messenger bots, on a landing page or a full multi-page site — one engine, different channels for the audience.
PromoKit engine and visual builder
14 ready solutions and the modular PromoKit engine are assembled for the needed mechanic in a visual builder — without building each campaign from scratch.
interface
Materials, screenshots and video: bafsy.com