product
PromoKit — promo-campaign launch platform
A ZERO-CODE platform to launch receipt- and code-based promotions yourself: from participant registration to prize draws — without building each campaign from scratch. A product of OOO Bafsy, engineered by Carbonfay.
PromoKit is a platform on which FMCG brands launch receipt- and code-based promotions themselves, without commissioning development for each campaign. A participant uploads a receipt or enters a code, the system validates the purchase against the tax service in real time, awards a prize or admits them to a draw — while the marketer assembles the whole mechanic in a visual constructor.
Why a platform
A promo campaign is technologically harder than a landing page. Behind the polished page sit receipt validation, abuse protection, prize logic, mailings and feedback analytics. Building that per campaign is slow and expensive. PromoKit solves it with a ready engine of 14 modules assembled for the specific mechanic — without code.
Under the hood
Receipt and code mechanics for activating online and offline audiences, 30+ game mechanics, guaranteed and raffled prizes, triggered mailings, a manager’s dashboard for feedback, and partner-service integrations — from web analytics to cashback payout. Launch is possible in a chatbot, on a landing page, or on the client’s corporate site.
Results
Over 4 years — more than 540 launched promo sites and 300+ delivered projects, including 235 campaigns with complex mechanics. The platform is developed by the Carbonfay team as a product of OOO Bafsy.
PromoKit is an example of how we build products: not a demo, but infrastructure operated in production for years. We apply the same engineering approach in AI systems development and business-process automation.
capabilities
Receipt & code validation via the tax service
The platform recognizes an uploaded receipt and checks it against the tax service (ФНС) in real time: it reads the line items, verifies them against campaign rules and the point of sale. Code mechanics validate promo codes with replay protection.
Gamification & engagement
30+ motivation mechanics: wheel of fortune, quizzes, match-3, arcade mini-games. The game layer lifts engagement and keeps the participant in contact with the brand.
Prize pool & draws
Guaranteed and raffled prizes: instant cashback to phone and card, certificates, AIUI tokens. Draws can be daily, weekly, monthly or grand-prize, with transparent issuance statistics.
ZERO-CODE constructor
A built-in engine of 14 modules assembled for the needed mechanic in a visual editor — no code. A promo goes live in hours, not weeks of development.
Email & SMS mailings
Triggered and service mailings to winners and participants over email and SMS, with provider integrations (Devino, Unisender) and audience segmentation.
Anti-fraud & security
Promo security levels: fighting prize-hunters, tax-ID validation, receipt-upload limits, IP blocking. Compliant with Russian personal-data law (152-ФЗ).
interface
Materials, screenshots and video: promo-kit.ru